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Team workshops and training
A working session with your team, on your tools and your real problems. People leave having built something, not having watched a demo.
Book a workshopMiami · AI Search · Automation
Helping brands be the answer.
Workshops, training, and the unglamorous parts of adoption. I build with these tools every day and teach what I learn.
Recently in the room with
- Anthropic LATAMClaude Edicion Latina
- DeepStationVibe Marketing
- Big Brothers Big SistersAI & the next generation
- Magic City Media ProsMiami
What I do.
Three ways I work with teams. All of it comes out of work I have actually shipped.
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AI adoption advisory
Where AI fits in your company, what is worth building, and what to leave alone. I have made these calls in the trenches and I will tell you what did not work.
Talk about adoption03
Talks and keynotes
Practical sessions for founders, marketers, and parents. No hype, no forecast slides. What these tools do and where they break.
Invite me to speakAbout.
I have spent the last year in the trenches of AI search, learning how these systems actually decide what to say. Then I teach it.
I build with these tools every day. Claude Code, Lovable, Supabase, n8n. I co-founded AIVO, the AI visibility company. Most of what I know came from shipping things that broke first.
Fifteen years in agencies before this. Publicis, WPP, Omnicom, and independent. I know what it takes to get a room of people to change how they work.
Father, builder, musician. Following my ♥ to see how far it takes me.
Writing.
I publish what I learn while I am learning it. Guides I write here, essays on Medium, and the research we publish at AIVO.
- Guide Claude Cowork vs Claude Code: The Automations I Actually Run
- Guide Raising Your Kid in the Age of AI: What I Actually Do at Home
- Medium Everyone Is Building Measurement For AI Search Except The Company That Owns Search
- AIVO AI Brand Visibility: Why the CMO’s New Metric Is Easy to Game
- Research The Earned Media Equation
- Medium Google quietly started measuring AI traffic. Here is what it still cannot see.
- AIVO 94% of Our AI Citations Come From Two Listicles We Wrote Ourselves
- Research The Return to IRL
- Medium I Did Three Hackathons. I Only Got It on the Third.
- AIVO GA4 Now Has an AI Assistant Channel. Here’s the Catch.
Talks & topics.
Practical sessions for founders, marketers, and parents. Built from work I've actually shipped, not theory.
Latest talk · Interactive deck
El contexto lo es todo
My practitioner's guide to building with AI: the five levels, from simply talking to Claude to fully automated workflows. Live, interactive deck, in Spanish.
View the deck
How Do You Use Artificial Intelligence?
A no-hype walkthrough of what AI is actually good for. Less theory, more "here’s what I built last weekend."
Vibe Marketing
Anyone can generate a thousand posts. The hard part is sounding like yourself. How to build with AI without becoming noise.
AI, Parenting & the Next Generation
Our kids are growing up where the search bar talks back. What we owe them about how these tools work and where they lie.
Let's talk.
Tell me about your event or what you're working on.
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